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New, Chef-Driven SERVE on 2nd in Hermosa Beach Set To Serve The South Bay Community Starting at the end of May
Chef-driven, all-day dining destination joins the South Bay restaurant scene showcasing a menu of hyper-local and healthy flavors, innovative beverages, and more
HERMOSA BEACH, CA (May 1, 2018) – Jon Mesko, Restaurateur and Founder of Mesko Restaurant Group, announced today that he is set to unveil his newest restaurant concept, SERVE on 2nd, in South Hermosa Beach at the end of May. From the very beginning, the 13-year Professional Volleyball Player’s mission and dream with Serve on 2nd was to not just re-imagine a neighborhood restaurant but create something that became a cornerstone of the community—a community that he lives, works, and plays in year-round with his 11-year-old son Logan. Mesko has spent the last twelve months cultivating relationships with best-in-class purveyors—from local farmers to sustainable winemakers and passionate designers—in order to make his longtime vision come to fruition. This coastal, neighborhood gem plans to stay hyper-focused on hospitality to ensure that all guests feel comfortable and connected. The destination will cater to the evolving needs and desires of locals and tourists alike by offering an innovative yet approachable culinary experience.
Located in the heart of Hermosa Beach, just a few blocks from the historic Hermosa Pier and a stone’s throw away from The Strand, the all-day eatery was designed to provide a warm and inviting atmosphere with three distinctive yet understated seating options to satisfy the diverse needs of the community. Guests who prefer dining al fresco will enjoy the lush and enclosed patio area as well as an array of sidewalk seating options. On chilly evenings, if the warm heaters aren’t enough for you, cozy up with one of our complimentary blankets! A more intimate dining experience is found in the main dining room where soft lighting fuses with cozy booths to create an ideal environment to unwind and connect with friends. True to South Bay fashion, the lounge will offer casual, communal seating featuring interior finishes such as modern banquette seating and lush pillows. Last but not least, those who like to kick up their heels can gravitate towards the bar area which includes a pair of swings!
Dedicated to serving the active beach crowd, SERVE on 2nd will offer breakfast, lunch and dinner seven days a week. Serve has a menu driven by wholesome, seasonal, and locally-farmed ingredients in addition to familiar comfort classics. Highlights include seasonal Fresh Wraps and Quinoa Bowls, Slow Roasted Pot Roast and a sustainable Salmon Salad, which are sure to satisfy guests of all ages. The well-known breakfast location will continue to serve delicious muffins along with classic breakfast favorites like our Serve Eggs Benedict. The beverage lineup includes freshly-squeezed orange juice, cold brew and specialty coffees, as well as a nice selection of craft beers. The evolving wine list will be one of the best in Hermosa Beach and offer many organic and California favorites.
“SERVE on 2nd is a perfect intersection of my passion for beach volleyball, good-for-you food, and community,” says Mesko. “I have identified the need for a place in my neighborhood where guests of all ages are welcome, have access to a variety of fresh and delicious culinary offerings, and are invited to simply sit back, relax, and reconnect with friends and family. Over the top hospitality is a rare occurrence nowadays and it is my intent that every guest leaves happy.”
Mesko Restaurant Group
Director of Operations